Buổi 1 - Digital Landscape        
1.1 - Digital Landscape        
1.2 - Tham khảo: Social Media Revolution 2018        
1.3 - We Are Social - Vietnam Digital 2020        
1.4 - We Are Social - World Digital 2020        
1.5 - Appota - Vietnam Mobile App Market Report 2018        
1.6 - e-Conomy SEA 2018: Điểm bùng phát của nền kinh tế số tại Châu Á        
1.7 - The State of Mobile in Rural Vietnam: Thực trạng Di động ở Nông thôn Việt Nam        
1.8 - How SEA Emerging Middle Class is Embracing the Digital World        
1.9 - Bài giảng: Digital landscape      

  
Buổi 2 - The Nature of Digital Marketing        
2.1 - The Nature of Digital Marketing        
2.2 - Digital Development Pathway        
2.3 - Bài giảng: The Nature of Digital Marketing  

      
Buổi 3 - Digital Platforms: Paid, Owned, Earned        
3.1 - Digital Platforms: Paid, Owned, Earned (Video bài giảng)        
3.2 - Case-study: Close-up "Tìm em nơi đâu" (video)        
3.3 - Bài giảng: Digital Platforms      

  
Buổi 4 - Website        
4.1 - Website 1: Platform Insights, Types of Website        
4.2 - Website 1: Elements of a Website        
4.3 - Website 2: Domain Strategy, Design Strategy        
4.4 - Website 3: Content Strategy        
4.5 - Case-study: Coca-Cola "Content 2020" (part 1)        
4.6 - Case-study: Coca-Cola "Content 2020" (part 2)        
4.7 - Website 4: Technology Consideration        
4.8 - Case-study: FI "Is this the future of airline website?"        
4.9 - Case-study: FI "Is this the future of healthcare online?"        
4.10 - Bài giảng: Website        
4.11 - Form mẫu: Content Marketing Strategy & Checklist      

  
Buổi 5 - Social        
5.1 - Social 1: Platform Insights        
5.2 - Social 1: Research Social Platforms        
5.3 - Social 1: Define Brand Roles on Social        
5.4 - Tham khảo: Online PR is all about Community        
5.5 - Social 2: Listening & Publishing        
5.6 - Social 2: Content & Responding        
5.7 - Case-study: Oreo "Daily Twist" (clip 1)        
5.8 - Case-study: Oreo "Daily Twist" (clip 2)        
5.9 - Social: Case-study (Vietjet Air)        
5.10 - Bonus: Influencer Marketing        
5.11 - Bài giảng: Social        
5.12 - Case-study: Microsoft "Windows Server 2008" Social Media        
5.13 - Case-study: Yamaha Nouve "Rạng ngời dáng Xuân" (Social Campaign)        
5.14 - Tham khảo: Facebook COO on Making Marketing Personal Again        

Buổi 6 - Digital Media        
6.1 - Digital Media 1: Digital Ads Landscape        
6.2 - Digital Media 1: 7 Factors of Digital Ads        
6.3 - Digital Media 1: Web Banner        
6.4 - Digital Media 1: Social Ads & Search Ads        
6.5 - Digital Media 1: Video Ads, Audio Ads & Branded Content        
6.6 - Digital Media 2: Understanding Campaign Objectives & your Target online        
6.7 - Digital Media 3: Site Selection, Design & Content for Ads        
6.8 - Digital Media 4: Targeting Techniques & Optimization        
6.9 - Bài giảng: Digital Media        
6.10 - Tham khảo: Yahoo CEO on Users, Brands & Creativity (Talk at Cannes Lions 2014)        
6.11 - Case-study: Nissan Leaf iAd Introduction 

       
Buổi 7 - Search        
7.1 - Search 1: The Anatomy of Search - How Search Engines work?        
7.2 - Search 2: Platform Insights - Types of Search, SEO vs SEM        
7.3 - Search 3: Strategic Keywords & Quality Content        
7.4 - Search 4: Quality Back-links & On-page SEO        
7.5 - Case-study: Snickers "You're not you when you're hungry"        
7.6 - Bài giảng: Search        
7.7 - Tham khảo: Google "How Search work?"   

     
Buổi 8 - Mobile        
8.1 - Mobile 1: Platform Insights        
8.2 - Mobile 1: 8 Applications of Mobile in Marketing        
8.3 - Mobile 2: Guidelines, Considerations & Case-studies        
8.4 - Tham khảo: Google "The full value of Mobile - How they got there?"        
8.5 - Case-study: Dorothy "Bluetooth App"        
8.6 - Case-study: Mitsubishi "Augmented Reality 2015"        
8.7 - Tham khảo: Software AG "Location-based Marketing"        
8.8 - Case-study: McDonalds "Pick n Play - Interactive Billboards"        
8.9 - Case-study: Unilever India "Wheel - One Missed Call"        
8.10 - Case-study: Tesco Home Plus "Virtual Subway Store"        
8.11 - Case-study: StarHub "Third Eye"        
8.12 - Case-study: Smart "TXTBKS"        
8.13 - Bài giảng: Mobile Marketing       

 
Buổi 9 - Email Marketing        
9.1 - Email Marketing: Everything you needs to know        
9.2 - Tham khảo: Campaign Monitor "50 ý tưởng Email Marketing"        
9.3 - Tham khảo: Blink Contact "Tất tần tật về Email Marketing"        
9.4 - Tham khảo: Top 100 Chiến dịch Email Marketing năm 2013        
9.5 - Bài giảng: Email Marketing    

    
Buổi 10 - Digital Campaign        
10.1 - Digital Campaign 1: The 3-phase Model        
10.2 - Digital Campaign 2: Planning        
10.3 - Digital Campaign 3: Execution        
10.4 - Case-study: Nivea "100-year Co-star with Rihanna"        
10.5 - Bài giảng: Digital Campaign        

Buổi 11 - Digital KPI        
11.1 - KPI: Measure, Optimize, Learn        
11.2 - Bài giảng: KPI - Measure & Learn  

      
Buổi 12 - Bonus Content        
12.1 - Tham khảo: OgilvyOne "The Little Red Book"        
12.2 - Case-study: KOHLS "Digital Loyalty Programs"        
12.3 - Điều gì tạo nên một người Digital Planner giỏi?